Redefining Navigation
"We are not a job board, we are a social network".
Were the words of Fred Goff, Jobcase's CEO, when I joined Jobcase. "Social networks have a form that is derived by their function", I replied. "Jobcase does not function nor look like one".
From that moment on, I led the journey to emphasize Jobcase's social angle to a point it is now perceived as a social network site more than a job searching site (based on various usability studies I conducted).
Bluesky Brainstorming
Digital product development is an ongoing conversation in which design plays the crucial role of driving the conversation forward by introducing artifacts that provoke discussion, prioritization and product decisions.
During a 3-days design sprint I led, we took an exercise to re-imagine what would an ideal Jobcase look like in a perfect, constraint-free world, in order to surface Jobcase's value propositions.
Every aspect of our life is amplified when people we know give us a hand, a good word or advice.
The result was a conecpt prototype aiming to engage people in interaction from the 3 main screens:
Community - Where people can talk, message and praise one another directly from a conversation card.
Profile - Where people can netwrk with other people from similar background.
Search - Where people can network with other people who work in desired workplaces / jobs.
What's Important to Jobcasers?
We are witnessing the biggest shift in work-life since the industrial revolution
The emergence of the gig economy and the tides of technological progress brought today's workforce to a reality of 'job hopping', where workers are planned to switch between 15-20 jobs over a course of a career.
Based on 25 in-depth interviews, usability tests and data examining where users spend the majoirty of their time in Jobcase, I created a navigation structure that accommodates our members motivations:
- Community - Where people get help and advice from like-minded people.
- Praises & Reviews - Promoting praises as a tool to carry reputation from one workplace to another.
- Jobs & Companies - Find better jobs in better companies in a way that best meets members needs (commute time etc.)
Adopting a Social Network Morphology
Navbar Redesign Aftermath
You can now give more than just a tip to the cashier who remembers how you take your coffee.
Praises & Reviews tab enables people rate and recommend family, co-workers and service providers without having to connect with them.
This human interaction driven feature opens a new opportunity for service providers as Uber drivers, bartenders and more, to showcase their character and turn their ephemeral tip-jar into long-lasting testimonials that benefit their career. I designed this flow to fit a variety of use cases, and especially when the person praised is not found.
Click to zoom
Your job is defined more by your company than its title.
People's job-seeking strategy differs from person to person. Some like to look for companies they wish to work for and check what opportunities are open, and some take the specific job title search path.
Many people do both. Consolidating jobs and companies into one tab - where people can focus on job finding - was inevitable.
