Build. Measure. Learn. Repeat.
For every feature and product built on Roomer, I created a full set of analytics using quantitative and qualitative tools as Google Analytics, Mixpanel, CrazyEgg and UserTesting.
In the example shown, I designed a new module offering the best hotel price by combining several suppliers. Analyzing data from heatmaps, funnel analysis, usability testing and A/B testing, I found that this experience was hard for users to understand and we decided to implement this concept in a way that is seamless to users.
Funnel analysis in Mixpanel
Heatmap analysis in Crazyegg
Usability testing with Usertesting
A/B testing measure using Google Analytics
